About

Our mission is to provide business owners and managers with business intelligence and predictive analytics to make better informed business decisions.

Because of growing e-commerce ventures and social-buying (e.g Amazon, Groupon), it is no longer competitive nor sustainable for brick & mortar/storefront businesses to win customers simply by dropping their prices. By knowing who your customers are, identifying which products or services are vital, recognizing new opportunities and trends, businesses can grow sales in a sustainable and scalable fashion.

Signia is an integrated software-as-a-service to consumer-oriented businesses by providing customer insights, such as identifying and tracking customers. Signia also provides business insights by monitoring the performance of products and services, and recognizing new opportunities and trends. Businesses pay a monthly subscription fee for this service.

We offer insight into a business’ performance in real-time to help business owners and managers guide them in making informed decisions. Signia’s aim is to be the tool to help businesses be better informed not only about their own products and services but also their customers. As Signia gathers more data about the different aspects and agents the analytics engine becomes more intelligent and gives better information and summary. In other words, the more a business uses Signia, the more they will get out of it.

By knowing who your customers are, identifying which products or services are vital, recognizing new opportunities and trends, businesses can grow sales in a sustainable and scalable fashion. Businesses also minimize their operating expense by executing more focused promotions, and paying only for features they use. Signia benefits the customer, as well, because businesses now have the tools to deliver higher-quality and personalized services that foster a better relationship between the business and their valued customer. Thereby, enabling businesses to elevate customers up the value chain towards higher loyalty.

Leadership & Management Team

DANIEL TSE, CO-FOUNDER
Daniel Tse, is an Electrical Engineer who has worked at various start-ups for the last 10 years focusing on user experience and accessibility. Daniel pioneered the accessibility tools for the Mac Platform, drafted the XML specification for Microsoft Word, and among the first in the world to define XML to Flash transformations. He specializes in bringing solutions that help people make people’s lives easier.